Overall, the latest Fitbit feels at once familiar and refreshing, thanks to its beautiful screen and premium build quality. The display is also responsive and doesn't lag when I swipe through menus and lists of notifications. Like I said before, the 1.42-inch, 348 x 250 screen is sharp, colorful and bright enough to read in direct sunlight, which makes up for my disappointment in the fact that it's not round. My favorite thing about the Ionic's hardware, though, is its brilliant display. Because of this, the watch hugs my wrist better than the company's other trackers, which helps keep the heart rate sensor in place during workouts and during sleep. While the Charge 2, Alta and Flex 2 have cylindrical modules with straight surfaces, the Ionic's body and screen are subtly curved. But more on that later.įirst, I have to give Fitbit props for improving the Ionic's overall fit. Like the company's previous Blaze and Surge watches, the Ionic is a fitness tracker masquerading as a smartwatch, and I'm not just talking about looks. That said, Fitbit designed the Ionic to fit aesthetically with the rest of its products, and there's no mistaking this smartwatch for one from any other brand. At least it's easy to switch the straps out for something more attractive. In fact, I find the leather band with "Cognac" finish uglier than the original - its coppery brown tone and perforated texture lack the class of a plain leather band and doesn't match the gray face. The Ionic's geometric design and squarish face make it hard to dress up, even when I swapped out the default gray strap for Fitbit's brown leather band. I've said it before, and I'll say it again: The Fitbit Ionic looks a lot better in person than it does in pictures. Still, the Ionic does make some sense, as long as you aren't expecting a complete suite of smartwatch features. The Ionic feels more like a fitness tracker with just enough smartwatch features to justify calling itself one, but doesn't have the full functionality we've come to expect from the category. The Fitbit Ionic arrives at a time when the definition of a smartwatch is coalescing. This is Fitbit's most ambitious launch in years, which is timely given that 2017 marks the company's tenth anniversary.
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